Content Marketing

What is Content Marketing?

Content Marketing is the process of creating and distributing relevant and valuable content to a clearly defined target audience, with the goal of acquiring and retaining business. Basically, it is the process of building relationships with customers by providing them with content that they can actually use. Gone are the days of outbound marketing, where you had to “sell” your business to your audience. Now, you must earn their business. The idea of content marketing is that if we deliver consistent, valuable information and content to our audience, they will eventually reward us with their business and loyalty.

The Content Marketing Process

Make no mistake, content marketing is a challenging process. It requires a good deal of time, effort, and coordination. Here at EKDesigns in Frederick, Maryland, we have developed a strong content marketing strategy that has seen great success. The first step we take is to build a plan for your content marketing. There are a few things we need to determine before we start the process.

Who is your target audience?

We need to determine who your audience is. This will determine what kind of content we will offer, as well as how and when we will share it with them. Who are they? What do they do? Where are they located? By answering these questions and more, we will be able to target your ideal customers.

What kind of content will we provide?

We will want to provide content that will give them value, and will keep them coming back for more. Here are some great content ideas:

  • Lists (ex. “Top 10               “)
  • Reviews of products and services
  • How-to posts
  • White papers
  • Instructional videos
  • Infographics

How will we share that content?

Knowing who your target audience will allow us to determine how we will share content with them. Will we post it on social media channels, and if so, which ones? Will we create a blog for your business? Will we send out emails?

How often will we share it with your audience?

One of the most important aspects of a successful content marketing strategy is establishing a schedule. We will need to determine whether we will share content daily, weekly, monthly, or in some other way. We will need to choose a schedule that isn’t going to overwhelm your audience, but will also keep them interested.

Our digital marketers will work with you to answer these questions and build the perfect content marketing strategy for your business. One of the most important things to remember is that in order to have success in this field, you have to be consistent and dependable.

The Benefits of Content Marketing

  • Value – We are providing your customers with valuable information that they will actually use. This will build a relationship of trust and loyalty.
  • Credibility – By sharing your information and expertise, you will build credibility and a strong reputation in your industry.
  • Traffic – Having a lot of high quality content on your website will drive more traffic to your site, and hopefully this traffic will translate to more business.

If you are interested in using the Content Marketing services of EKDesigns in Frederick, Maryland, please call us at (301) 663-6000 or send an email to