What is Email Marketing?
Email Marketing is the process of directly marketing a message to your current customers or potential leads through the use of email. These emails can contain information on sales, promotions, events, and company news.
The Email Marketing Process
Here at EKDesigns in Frederick, Maryland, our Digital Marketers design professional looking, creative emails and use high-quality analytic software to send and track relevant emails to your customers or leads. The first step in our process is to determine if an email marketing campaign makes sense for your company, and what the potential benefits will be. If we determine that it makes sense, we will begin by collecting email addresses for your campaign. This a 2 part process. First, we will utilize your current email account to collect all of the email addresses in its database. We will then add a “Subscribe” button to your website to collect more email addresses for your campaign. The next step is to choose an Email Service Providers. There are a lot of providers out there with varying prices and options, but we use a service called MailChimp. Our Digital Marketers have found that it is easy to use, but also offers enough options to design high-quality, creative email messages. Another plus is that it is free for up to 2,000 contacts or 12,000 email message sends per month.
Working with you, our Digital Marketing specialists can design amazing emails that will convey any message you want your current and potential customers to receive, including press releases, holiday specials, changes in business information and much more. Once we have created the perfect email, we will determine a schedule that is reasonable for your industry, and your customers. It is important to remember that you don’t want to seem bothersome to your customers, but you want to remain in their thoughts.
Email Marketing Benefits
- Keep Customers Informed – Email marketing is a great way for you to keep your customers up-to-date on the latest news, products and services, events, and information your company has to offer.
- Speed and Ease – Email is still one of the fastest forms of marketing to all of your customers/leads at once. It is also one of the easiest methods to use, as it really only requires the design of an email and a few clicks of the mouse to send it.
- Cost Effective – Compared to other Digital Marketing efforts, as well as traditional mail marketing, Email Marketing is very cost effective, especially with the use of a free Email Service Provider like MailChimp.
If you think you might be interested in our Email Marketing services, give us a call at (301) 663-6000 or send us an email to firstname.lastname@example.org.