Search Engine Optimization (SEO)

What is Search Engine Optimization?

Search Engine Optimization is the process of managing website content in order to boost the ranking or frequency of a website in search engine results, in an effort to maximize user traffic to the site. To put it simply, SEO makes your website more understandable to search engines like Google and Bing, which helps it rank higher for the good or services you provide. As a result, when  someone in your target audience searches on Google or Bing for a product or service you offer, they find you first!

The SEO Process

Here at EKDesigns, we have developed a proven process for optimizing our clients’ websites. Our SEO specialists will work with you to provide the best service possible. We start by thoroughly examining your business, the products and services you offer, and your main competitors. Once we have a good idea of what your business is all about, we conduct some keyword research to determine the most relevant keywords for you.

To give you an idea of how it works, we will take a look at our own company. As a website design company located in Frederick, Maryland, we would like to be found by business owners anywhere in Frederick or the surrounding cities looking for a website design or website redesign. As a result, some of our keywords might be “Web Design in Frederick, Maryland”, “Website Designer in Maryland”, etc.

Each month, we will optimize different pieces of your website using your selected keywords. These optimizations include the content on your pages, the code and structure of your website, and the way your website links to other sites on the web. At the end of each month, we will send you a report detailing the optimizations that we made, and the effect that they had on your website’s rank in the search engine results. This report demonstrates the true value of our SEO service.

SEO Benefits

  • Low Cost – Compared to other digital marketing strategies like PPC, the cost of Search Engine Optimization is relatively low, as there is no need to allocate a budget for advertising.
  • ROI – Our SEO specialists are able to track nearly every aspect of their strategy, including increases in rankings, traffic, and conversions. We are able to provide real, quantifiable results.
  • Increased Traffic – Ranking at the top of the search engine results, or at least on the first page, will result in an increase in traffic to your website.
  • The Ultimate Reward – The best part of Search Engine Optimization is that it is essentially the gifts that keeps on giving. With a little bit of effort and dedication, you can watch your website climb the rankings of the search engine results and receive consistent traffic.

If you think you might be interested in our SEO services, give us a call at (301) 663-6000 or send us an email to